The fashion boutique named the best independent business in Birmingham is the only small firm to take part in the Style in the City fashion extravaganza in April.
Clubwear outlet Disorder, on Needless Alley, was named along with the likes of Selfridges and Harvey Nicholls to have its 2008 ranges modelled on the catwalk.
It was invited to the event because of its success being named the best independent retailer as part of a campaign to highlight the shopping diversity in the city centre.
Disorder produces its own designer ranges with material and labour sourced from the UK, in comparison with the multinational clothing superstores that surround its city centre site.
It was born out of the political views of owners Mark and Thiry Howard, who wanted to create an ethical business making high-quality clothes, based on the principles of sustainable development.
Mr Howard said the business plan behind Disorder was to make a vertically integrated business, based on design and manufacturing, retailing and wholesaling a product totally ethically made in the UK.
And he said that although the shop could never hope to compete with huge fashion chains like Topshop and Primark that dominate the market, the approach of Disorder allowed it to thrive in its own niche by responding quickly to customer demand.
In a statement, Disorder said the fashion show would be a great event, adding: "The atmosphere, the choreography, the music and the models showcasing menswear and womenswear will be mind blowing.
"Not the usual fashion stuff, the production team behind this event is incredibly talented and dynamic, worth every penny. You will be seriously entertained."
Style in the City takes place from April 3-6 in Centenary Square. Tickets cost from £20.
