A Stratford-upon-Avon-based household goods supplier has turned over £100 million for the first time – and directors are projecting further sales growth.
DCS Europe, which was established by chairman Denys Shortt 14 years ago, achieved sales of £102 million last year, and is projecting £110 million revenues in 2009.
The company supplies household name products, including Gillette, Colgate, Unilever and P&G, to high street stores and independent retailers.
The growth has provided a timely boost for the town’s employment sector, as Mr Shortt said he has taken on 30 employees in the past year by building a new health and manufacturing plant, taking the total headcount to 200.
“It has been my aim to reach an annual £100 million turnover since we started and I am proud that we reached £102 million in 2008,” he said.
“Last year was the start of a recession and it was very challenging in terms of the industry but mainly to do with our strategic plan everything fell into place and we are on course this year to reach £110 million. “Our strategy meant that we were focused on the discount sector which has been an area of growth. We have seen the demise of some of our competitors so a lot of business has come our way and we are winning new business through the internet and other areas.”
DCS handles more than 20 million boxes a year at its warehouse on Timothy’s Bridge Road.
The company, established by Mr Shortt at the age of 29, also has a manufacturing arm employing 25 members of staff, which produces two million bottles a year. Mr Shortt was presented an award by financial backers Yorkshire Bank for hitting the £100 million turnover mark at the Ricoh Arena in Coventry.
Andy Ashton, managing partner of the bank’s financial solutions centre in Coventry, said the landmark sales figure was a “remarkable achievement”.
He added: “All the different financial packages we offer have helped the company to grow and all the signs are that the company will set a new record in 2009.”