The BBC launched a new format for its weather broadcasts last week, causing a storm of controversy.
Not since Michael Fish apologised for the "f" in fog, has a television weather forecast caused so many complaints.
The new style forecasts are the biggest change in 20 years and feature a 3D computer generated view of Britain above which the forecasters can hover, gesticulating at animated simulations of rain and clouds.
Shortly after their first broadcast on Monday, complaints about the new graphics, flooded in. It seems that unlike our weather, we Brits do not like change.
The BBC has been using computer generated graphics for their broadcasts for more than three decades, but until now, they still resembled the "fuzzy felt" stick on symbols of the pre-computer era.
Judging by the number of complaints, that flat green map was obviously held deep in our national affections. It played a big part in our regional identities.
Many generations of children have pointed at it and taken their first step to learning who they were and in many cases just how unfortunate the location of their birth had been.
Helen Young, BBC lead weather presenter, said: "The new system will introduce more realism, movement and clarity. For the first time viewers will be able to see the sun shine and the rain fall on the weather map".
But judging by the frosty reception, the British public were not impressed. Most of us know what rain is like anyway. If the TV threw a bucket of water at us every time rain was mentioned, that would be realism.
The only realism I want is accuracy. I want the weather forecast to be a realistic representation of what's going to fall on my head in the next 24 hours. Should I take a brolly or discard the thermal vest?
These are the questions that, despite computing power doubling annually for the last thirty years, they still can't seem to answer.
Never mind getting them to draw pretty pictures, get them to send us a text message advising us to take a brolly as we leave the house, or turn our central heating back on despite it being the middle of May!
The new weather maps are being used on the BBC website too.
Using weather data from the Met Office, the BBC is now able to render graphics in real time to show bands of cloud and rain moving across the country. On sunny days we will see the cloud melting away and the sunshine appearing across the weather map.
Or, of course, we could just look out the window, but where's the fun in that?
For what it's worth I liked the new graphics, even if we have lost a piece of cartographic history. But to be frank, it's the "f" in British weather we need to see changed, not the way it's forecasted.
* Chris is managing director of Internet consultancy. This and other unedited articles can be found at www.webxpress.com . Email: firstname.lastname@example.org