Crosby Homes' ( Special Projects) iconic new scheme - the Orion Building on Navigation Street - is proving that Birmingham really has caught the designer bug.
Sold 12 months ahead of schedule and with just 50 of the original 346 apartments remaining, Crosby is now putting forward plans for a further phase on its neighbouring site in John Bright Street. This will create an additional 160 plus properties.
Crosby has again collaborated with international fashion designer John Rocha and locally based BBLB architects to design the fourth phase on the development. Keith Pepperdine, managing director of Crosby Homes ( Special Projects), said: "The prime location of the development and combination of the Crosby and John Rocha name has proved a winning formulae which we believe still has potential.
"The renewed focus on retail in the city, with the arrival of Selfridges and The Bullring and the new Bond Street created at The Mailbox, demonstrates Birmingham's desire for designer names."
Formerly owned by the Gooch Estate, the 0.6 acre site, which forms phase four of the Orion Building, runs along John Bright, Lower Seven and Suffolk Street Queensway.
BBLB has been working with Crosby to develop the plans, which will include a 15 storey tower as part of the new build section on Suffolk Street Queensway. This will be designed to blend with the Orion Building's neighbouring 25-storey tower.
The Orion Building is Crosby's eleventh prime city centre development in the last ten years, beginning with its ground breaking Symphony Court scheme in Sheepcote Street in 1995.
On the Southside of the city Crosby has several current and planned interests, with its Southside apartments selling well and a second substantial multi-million pound scheme on land formerly owned by Property and General ( Developments) planned for later in the year on Essex Street.