A crime prevention expert has been recruited to help reduce the number of offences against business which cost the region an estimated £123 million per year.
Chief Inspector Mark Stokes, of West Midlands Police, has been drafted in by Advantage West Midlands to help design out problems in buildings and premises.
Chief Insp Stokes, who was the force's crime prevention officer, will aim to achieve a 40 per cent reduction in the problem which costs an average of £2.4 million per week, or £18,000 per hour.
He will aim to reduce the incidence of shop theft, fraud, theft and burglary which now make up 28 per cent of total crime committed in the West Midlands Force area.
The posting, which will last for 12 months, will involve providing advice and guidance on a range of policing, community safety and crime reduction issues.
Chief Insp Stokes, who began his 27-year career with West Midlands Police in Solihull, has worked in the crime prevention field since 1992 and specialized in the new police discipline of designing out crime.
He said: "As a crime prevention officer and a designing out crime officer with a network of contacts across the region, I can advise on a range of issues.
"These include practical recommendations on how to make a house or flat more resistant both physically and psychologically to attack from burglars. At the other end of the scale, I can advise on reducing opportunities for criminal or anti-social behaviour and the fear of crime at large, multi-million pound developments.
"Simple things can make all the difference, and after implementing secured by design strategies, if you have not achieved a 40 per cent years on year reduction you are doing something seriously wrong."
Chief Insp Stokes was involved in the secured by design work at the Four Towers Development in Nechells, Birmingham, which won an award in 1992.
He said: "The Four Towers was the first recipient of a Secured by Design Award - and a 99.7 per cent reduction in burglaries has now been maintained for 13 years, making it one of the best examples of sustainable, situational crime reduction in the world.
"Ultimately, my role should be of mutual benefit to both Advantage West Midlands and the police."
Rob Hetherington, head of regeneration policy at Advantage West Midlands, said: "Crime, fear of crime or the threat of anti-social social behaviour can have a devastating effect on business sustainability, from deterring start-up firms to the worse case scenario of established companies closing down.
"The agency has a key role of developing a strong and sustainable business base in the region.
"Our asset management team has a 1,200 acre portfolio of strategic brownfield sites, all of which need security before, during and after developers move in to build state- of- the- art business parks.
"We believe Mark Stokes' expertise in the field can be translated into the multifaceted regeneration arena."