Warwickshire County Cricket Club has struck a three-year partnership with Cure Leukaemia which will see Edgbaston dedicate a day in honour of the blood cancer charity during a test match.
With a target to raise £75,000 to fund revolutionary treatments not normally available to leukaemia patients through the NHS, Warwickshire is donating £2 from every ticket sold from today for all days of the India test match, starting August 10, to the charity.
It is also renaming its iconic Eric Hollies Stand as the Cure Leukaemia Stand for day one of the game.
The partnership caps a longstanding relationship between Warwickshire and Cure Leukaemia, which has seen the club raise thousands of pounds through cricketing initiatives, including a special edition match shirt in honour of the charity and a dedicated fundraising day at a previous county fixture.
Ashley Giles, the club’s director of cricket and former England spinner, has also been a patron of the charity for several years.
Colin Povey, chief executive of Warwickshire County Cricket Club, said: “We’ve been working with Cure Leukaemia for several years and are determined to make an even bigger impact on the charity, helping it to save more lives through the pioneering treatments and world class research programmes it delivers here in the West Midlands.”
The Cure Leukaemia Day at the Edgbaston Test Match will see players and volunteers adopting the charity’s colour red, with collection buckets and mobile phone competitions to help raise money on the day in addition to that raised via the ticket sales.”