Creative industries in the region are set to receive a £115,000 boost in a string of initiatives to promote innovation, professionalism and growth.
The drive comes from the Government-backed organisation Nesta - the National Endowment for Science, Technology and the Arts - which offers training and support to entrepreneurs.
Nesta has unveiled plans for a series of projects and investments in the region.
A £15,000 investment will be made in each of two music technology businesses by students from the Graduate Music Entrepreneurship scheme at Birmingham Conservatoire. And an initiative called Insight Out will offer business training for creative industries graduates. People can take part in training and to apply for up to £5,000 from a start-up fund.
Nesta is planning a series of meetings - known as creative hubs - to be staged in collaboration with experts from the Channel 4's Ideasfactory based in the city.
The events will target advertising, computer games, how art and commerce meet, intellectual property rights, dealing with media, and how to attract international clients.
Nesta estimates 100,000 work in creative industries in the West Midlands. Total funding is £115,000. Nesta chief executive Jonathan Kestenbaum said: "For innovation to succeed we need to encourage entrepreneurial spirit through training and support."