Firms from across the West Midlands were given valuable insights into how information technology can improve performance and cut costs.
As the only personalised IT support event in the West Midlands, the new IT Solutions Showcase event offered companies expert guidance on utilising the latest developments in IT.
As a Business Link event delegates attending the showcase at Birmingham’s Millennium Point last week received a free consultation with an IT expert to assess their specific needs.
Alison White, BLWM Chief Executive, said: “The recession has shown the need for all businesses, regardless of size, to improve their performance in the most cost-effective way and proficient use of IT can boost the efficiency of any firm.
“Every business uses IT differently so we brought together a mix of IT companies and Business Advisers to tailor the needs of all firms, regardless of their IT capabilities.
“At Business Link we are committed to helping businesses show resilience in the face of tough market conditions and by equipping them with the ability to operate more effectively, we are providing entrepreneurs with the tools they need to launch new companies as well as helping established firms expand.”
The IT showcases attracted a significant number of high profile exhibitors including BT, iCentrum, Microsoft and UKita, demystifying IT and helping allay fears held by many small businesses over technology.
A recent customer survey by O2 has shown that many SMEs are experiencing difficulties when it comes to technology which, in turn, is hampering their performance.
The study showed that almost half (49 per cent) of the 500 firms questioned said they had lost business as a result of IT problems, while 43 per cent said staff frustration with their IT had led to lower productivity. The situation was made worse by many companies trying to solve problems themselves rather than employ an IT expert.
Businesses requiring further advice or more in-depth discussions with an adviser enjoyed access to a one-to-one area where they could talk about their business in more detail and complete confidence. “Understanding and utilising IT effectively is vital to the success of any business at any time but in the current economic climate it is absolutely essential that companies fully appreciate its value and in doing so give themselves the best possible chance of succeeding,” added Ms White.