A round up of news from the region’s creative sector in the past week.
Two more developers join Tamba team
Digital marketeers Tamba has expanded its team with the appointment of two new developers and two new account handlers.
The new account handlers, Louise Hewitt and Grace Mills, will work across a broad range of clients, whilst developer Tom Malloy will work on the creation of mobile apps and games, and Chris Emms will focus on web development.
Kay Hammond, chief executive of Tamba, said: “Investing in new talent is the lifeblood of any agency and our four new employees all bring key skills that will help us to continue to deliver an outstanding quality of service and produce innovative and exciting campaigns for our clients.”
Mr Emms added: “I joined after attending an organised task day designed to test my skills and provide me with more information about what it’s like to work as part of an agency.
“It’s great to work in such a friendly environment and I’m really excited to be doing something I love for an established and expanding company.”
Willoughby brings in new executive
Edgbaston-based Willoughby PR’s digital division has appointed a new digital account executive to help service a raft of new clients.
The specialist division has recently been appointed by fitted furniture specialists Sharps bedrooms to conduct a social media campaign aiming to engage with a wider audience and further improve the brand’s online presence.
In addition, WPR digital now manages the entire social media needs of Norbar Torque Tools Ltd who develop and produce torque tightening and measuring equipment.
Work is also already underway in helping online graduate recruitment specialists iPloy to recruit graduates as well as attracting employers to their service.
As a result of the new contracts, the team recently welcomed a new recruit to the Willoughby fold, Stephen Graham who has just recently graduated with an MA in International Marketing (Dist.) from the University of Birmingham.
Jane Ainsworth, managing director at Willoughby PR said, “In addition to adding some fantastic new brands to the WPR stable and welcoming Stephen, we have launched a brand new, all singing, all dancing WPR Digital website created by our very own in-house art director.
“Whilst this has been a challenging year, WPR Digital has enjoyed steadily increasing success. We are all very optimistic and excited about where we are headed in the coming year.”
Concept Advertising appoints new Jo Wright as managing director
Jo Wright has been appointed as the new managing director of Worcester-based Concept Advertising and PR - succeeding founding member Bob Wooding who becomes chairman of the board.
Ms Wright has held a number of marketing and sales roles including client-side marketing at British Airways Airmiles and ITV Digital, responsible for the £1.3 million On-Digital to ITV Digital rebrand roll out to Dixons and Currys, Comet and Carphone Warehouse. Ms Wright also spent time in a sales role at 3663 Foodservice, training with and working alongside Kraft Foods, Proctor & Gamble and Nestle.
Mr Wooding said: “Jo has been responsible for new business models, pushing for growth orientation and account management excellence.
“She is exactly what we need to capitalise on the increasing opportunities that are available in Worcestershire and the Midlands.”
LHM Media to handle launch of CeWe Color greetings cards
Birmingham-based digital and creative agency LHM Media has been awarded a six-figure contract by leading photo services business CeWe Color to launch its new greeting card arm.
The project to market Card Town consists of a new corporate identity, an interactive new website, digital marketing and an extensive social media campaign, all aimed at demonstrating the latest technology available to offer made-to-order greetings cards.
Liz Hemes, account director at LHM, said: “We were thrilled to win this pitch, it’s an opportunity to work with a very creative, successful business and there’s a lot of scope to take the Card Town concept forward.
“To gain insight into the consumer’s point of view, we carried out extensive research into people’s behaviour and opinions when it comes to greetings cards; how they prefer to buy, send, the styles they choose and the reaction they themselves experience on receiving a card.”
Sarah Brockhurst, marketing manager for CEWE Color, said: “We’re really excited about working with LHM on the Card Town project.
Right from the beginning when we first met, we just felt that they ‘got it’ which is so important.
“They came at the campaign from a completely different angle and took a risk which we thought was great. They are as passionate as us about Card Town and we’re really confident that the partnership will be very successful.”
Freshwater appoints Adrian Marklew director
Staffordshire-born PR professional Adrian Marklew has joined communications consultancy Freshwater to head up its Midlands operation as an account director.
Freshwater employs 65 staff and works for more than 200 clients. Its Midlands regional office in Birmingham city centre is one of a network across the UK and Ireland which includes offices in all the capital cities.
Mr Marklew will draw on 20 years of expertise to lead Freshwater Midlands’ communications specialists, providing PR and marketing communications services to regionally-based organisations and companies.
They currently include housing and care associations, commercial property developers and the West Midlands International Innovation Centre.
He said: “I was brought up in Stafford and now live near Stratford, so the Midlands is very special to me. It is where I started my PR career with Stafford Borough Council. I’m really pleased to join Freshwater and have the chance to work for some great Midlands’ concerns and help them flourish.”
Traffic moves to Digbeth
Birmingham marketing agency Traffic is celebrating a portfolio of client wins with a move to Digbeth’s ‘creative quarter’.
The home-grown marketing agency, set up 18 months ago, has moved to Zellig, at The Custard Factory, taking on new staff to deal with demand for web development, search engine optimisation and social media strategy.
New clients include South Birmingham College, whose summer enrolment campaign was based on Traffic’s movie-based billboard campaign which ran across 100 outdoor sites across the city.
Other new clients include Persimmon Homes, Halcrow Civil Engineering, Joerns Healthcare and Staffordshire and West Midlands Probation Trust – for which Traffic is developing an online training portal for magistrates.
Director Phil Elwell said: “Despite a stubborn economic downturn, we’ve actually doubled our turnover in the last 12 months”.
He added: “It’s still a challenging climate but we’ve kept focused and determined and we’re now experiencing the growth we planned for.
“The key to our progression is our absolute commitment to building client relationships and our ability to be creative, whilst on-message, across all channels.”
“The name Traffic reflects the notion of moving consumers towards our clients’ brands. Though we’re experiencing the rise and rise of digital, our client strategies are based on the most potent offline and online tactics to build fully-rounded brands.”
New app from Subtrakt to promote Birmingham architecture
A new smart phone app has been launched which showcases Birmingham’s architecture to city centre visitors by allowing its users to access background information, imagery and guided tours of interesting landmarks whilst on the move.
The BAApp: Walking Architecture was conceived by the key players in Birmingham’s architectural community and created by digital media and design agency Substrakt.
The app utilises location-based technology to provide users with detailed information about landmark buildings in the city.
The app is free to download and contains themed walking tours, such as a walk around some of Birmingham’s historic buildings, providing users with an enjoyable, free activity to participate in when visiting the city centre.
It is also supported by a website.
Gavin Orton, president of the Birmingham Architectural Association, said: “BAApp: Walking Architecture is a really exciting project and demonstrates how Birmingham’s architecture can be made accessible, engaging and relevant to a broad audience.
“It’s a great opportunity for promoting Birmingham’s great architecture – past, present and future.”
Andy Hartwell, managing director at Substrakt, said: “It was really important to create an application that appealed to both users who are interested in architecture, and the general public who either may have an interest in the buildings that they interact with on a day-to-day basis, or who are visiting and keen to learn more about their surroundings”.
Bottom Line launches new site for Citadel Chambers
A brand new website for a city legal chambers has just been launched by Midlands marketing and digital agency The Bottom Line.
Birmingham’s Citadel Chambers commissioned the new website to raise its profile following the introduction of new public access rules which means that members of the public can directly instruct barristers, without needing a solicitor first.
Head of Chambers, Andrew Fisher QC said: “We instructed The Bottom Line to develop a new site that was both professional and user friendly.
“We were impressed with the look, feel and content management of ‘the completed product’.”