Midland advertising agency WAA has been appointed by Solihull-based Nationwide Autocentres to refresh its brand identity and develop a new creative style.
The deal, worth six-figures, will also see WAA deliver tactical marketing activity for the MOT and car servicing specialist.
WAA is initially tasked with revitalising Nationwide Autocentres’ brand identity to bring it to life and ensure that it communicates the company’s core values.
WAA will work with Nationwide Autocentres on a raft of tactical campaigns to promote core products, such as MOT and service promotions, and new initiatives such as Fuel Service, an innovative product designed to increase fuel efficiency.
Nationwide Autocentres commercial director Mark Taylor said: “Since launching the new look in The Sun last month, we’ve been staggered by the positive customer feedback and commercial results. The next step is to roll it out across our strategic marketing programme, helping to position Nationwide Autocentres as the chain of garages that puts the customer first.”
WAA managing director Jacqui Lennon said: “The new identity conveys the brand’s friendly, helpful and professional approach to business, and this will translate well across the long-term programme of tactical activity.”
Nationwide Autocentres’ Manchester-based PR agency Tangerine PR is also in the process of developing a new ongoing PR strategy, due to start in October/November 2008. Nationwide Autocentres has 219 centres offering MOT, servicing and repairs across the UK.