WAA has been appointed as the retained digital agency for City & Guilds – the UK’s largest vocational education business.
The Sutton Coldfield agency will be working across a range of strategic projects including a campaign to promote apprenticeships to school leavers and employers.
City & Guilds is increasingly embracing digital channels for external and internal communications and WAA’s appointment is indicative of the importance the organisation is placing on technical best practice and ease of use.
WAA’s brief will see the agency deliver consultancy around City & Guilds’ digital strategy and customer value proposition, competitor intelligence and research and delivery of campaigns through a variety of digital channels including social media, video and on-site content. Rachana Roberts, digital marketing manager for City & Guilds said: “We were very attracted by the fact WAA is a full service agency, with a rich heritage in developing insight-led marketing strategies.
“It was important to us that our chosen agency partner could demonstrate experience in understanding consumer and business audiences as well as possessing genuine digital expertise, and WAA was able to meet this brief.”
Simon Cox, head of digital for WAA, said: “City & Guilds is a great brand with exciting developments in the pipeline so this is a terrific win for WAA.
“There is an exciting opportunity in this market to establish a serious multi-channel strategy and we’re delighted to be helping City & Guilds forge the way.”