WAA has won a PR contract with Solihull-based vehicle service and MoT group Nationwide Autocentre to develop its profile on a national level.
The brief, which will also include driving footfall into branches at a local level, will involve developing traditional media campaigns, tactical promotions, online media relations, reputation management and social media.
The agency’s first task was to launch Nationwide Autocentre’s initiative to raise funds for the NSPCC’s Child’s Voice Appeal with Esther Rantzen, a campaign which raised national awareness of the company’s involvement with the charity and delivered a return on investment of 750 per cent.
Mark Taylor, commercial director at Nationwide said: “We were delighted the first project we worked together on was such a success, and we look forward to a successful relationship.”
