Two Sutton Coldfield agencies are celebrating a healthy dose of new work after Haslimann Taylor picked up the contract for Aston-based Quest Vitamins and WAA launched a campaign for a fitness club chain.
Haslimann Taylor has been selected to handle national consumer PR for Quest Vitamins, based in Birmingham Science Park.
The agency has been briefed to communicate the company’s message that there are quality differences between the many supplements available on the market.
Quest Vitamins managing director Mohamed Hassam believes PR will be a critical tool in demonstrating that not all supplements are the same.
He said: “At Quest we have numerous points of standout but in a crowded marketplace it is very difficult to get these across to the consumer – once in store it tends to be price that dictates the decision.
“If people were aware of the manufacturing differences, the huge gulf in ingredient quality and the overall effectiveness of the products then we are sure they would try Quest – and creating that awareness is Haslimann Taylor’s brief.”
The new business win has kick-started 2010 for Haslimann Taylor and director Dan Clifford is delighted to be working with a fellow established Midlands company.
He said: “Quest strive to be the very best at what they do and we are delighted to have been given the opportunity to help bring that to life in the eyes of consumers.
“Everything from the raw materials to the way it packages its end product elevates it in the sector and we are looking forward to finding innovative ways of highlighting that.”
Meanwhile WAA has created a campaign targeting new members for Spirit Health Clubs through media such as outdoor, press, direct mail, email and a dedicated campaign landing webpage.
Appealing to the slightly older market who may need am added incentive to hit the gym, Spirit is offering a range of rewards for new members who reach their simple fitness goals, including free spa treatments, hotel and restaurant vouchers.
WAA managing director Jacqui Lennon said: “This campaign stands out through its light-hearted play on the traditional warm-up stretches to highlight the benefits available to new members.
“Rather than opting for images of muscle gods and gym bunnies, WAA’s approach is the appropriate route to communicate with the target audience.”
There are 39 Spirit Health Clubs across the UK and Ireland, located at Holiday Inn and Crown Plaza Hotels.
Justin Andrews, operations support manager, Spirit Health Clubs comments: “At our small and friendly clubs care is taken to help members identify their individual, reachable goals in an environment where they can be themselves.
“We ensure that support is offered to all members to help them achieve these lifestyle goals realistically.”