Advertising and design agency Unsuitable is rolling out a cross-media campaign for the new superhospital at the Queen Elizabeth site in Edgbaston.
The campaign is designed to inform the public that accident and emergency facilities in South Birmingham are moving from Selly Oak Hospital to the new Queen Elizabeth Hospital Birmingham.
Pitches were held at the end of January with three local agencies competing for the task.
Unsuitable managing partner Jon Harrison said: “This brief was brutally simple.
“It was essential that our communication retained that simplicity in order to translate across media and to the mass-market audience that we are talking to – basically anyone and everyone.
“It’s classic public service advertising and we are very proud of it – and also to be involved with QEHB which is going to be a truly world-class facility.”