Universal McCann Central has been appointed to handle Cartridge World’s media strategy, replacing its previous agency Drama.
With an annual spend of £650,000, the refilled printer cartridges provider has briefed the agency to develop and implement a local media strategy for its 220 franchises while also creating an overarching national campaign.
The national campaign will include TV, radio, local press, D2D and online as well as the development of eCommerce initiatives.
The media strategy will be led by Universal McCann’s managing director Kevin Murphy, who said: “Providing integrated solutions for our clients is what we pride ourselves on at Communications House. “It’s fantastic to be working with such a well known name on a fully integrated basis.”
This news comes a month after McCann Birmingham won the Vauxhall FA sponsorship deal.