Birmingham Post owner Trinity Mirror Midlands has announced plans to cut a number of newspapers to secure its long term future.

About 94 redundancies are anticipated across the Midlands businesses and the company has now entered a period of consultation with all affected staff.

Proposals from the company include the closure of the Loughborough Trader Xtra, Lichfield Post, Tamworth Times, Burton Trader, Ashby Trader & Echo, Coalville Echo and the Walsall Observer.

As a result, the company’s Walsall and Burton offices will close.

In the Coventry area, the company is proposing to close the Bedworth Echo, the Rugby Times and two niche publications, the Earlsdon Blog and Farm Ad.

In Birmingham, it is proposed that the Solihull News and Solihull Times will merge and there are a number of potential redundancies at the Fort Dunlop print site.

The company said the changes had come about because of the challenging trading conditions it is facing.

Georgina Harvey, managing director of Trinity Mirror Regionals, commented: “We, in common with all UK publishing companies, are facing some real challenges. As a consequence this will involve difficult decisions but necessary ones to secure our long-term future.”