Birmingham marketing agency Traffic has won a five-way pitch to rebrand South Birmingham College.
The agency saw off regional and national competition to undertake brand research amongst staff, students and prospective students from local schools.
Surveys and focus groups will be conducted to understand brand positioning, points of difference and creating stronger emotional connections with stakeholders.
The project will culminate in a new visual identity which will be rolled out across all campuses, forming part of a wider brand architecture.
The rebrand follows a period of continued success for the Beacon-status college which was recently rated “exceptionally good” and “outstanding” by Ofsted in several areas.
Mark Knight, head of marketing at South Birmingham College said: “The project will help us to understand current perceptions and levels of engagement with the brand, both internally and externally.
“The research will lay the foundations for a new brand that will align itself with the needs and aspirations of all our stakeholders.
“We were impressed with Traffic’s track record in brand consultancy and their emphasis on the qualitative and quantitative elements of research.”