Birmingham businesses are to be given first-hand advice on how technology can help firms to increase productivity and reduce overheads.

City-based Interactive Telecoms is sponsoring an event at the city’s Science Park to highlight the benefits of hi-tech measures.

The company, based in the Jewellery Quarter, is backing the Business Technology Applications event at Faraday Wharf, Aston Science Park on April 29 – part of a series of Seminars For Success events run at the park to help executives in the region grow and sustain their businesses.

Interactive Telecoms is a leading provider of Cisco Systems, the global communications company, and has secured Andy Willmott, territory market manager for Cisco, to speak at the seminar.

Andy will speak on Achieving Business Objectives through Unified Communications.

Margaret Brewer, managing director of Interactive Telecoms, said: “We explain to our clients every day how a unified communications system can reduce overheads, maximise productivity and even work towards green credentials for a company.

“Attendees will find out how effective communications systems can create a competitive advantage, maximise productivity and return on investment, enhance customer care and loyalty, increase user satisfaction, and also reduce operation costs – all of which are crucial to a successful business model, particularly in today’s volatile economic climate.”

Interactive is a leading provider of the Cisco technology and built the UK’s only demonstration suite for the equipment between London and Manchester at its Vittoria Street base.

Margaret added: “We’re able to carry out demonstrations of Cisco Systems at the suite, and we wanted to be able to showcase the technology available to those attending the seminar.

“To that end, we’ve been able to secure the Cisco NOW Van – the Network On Wheels van – to deliver a mobile showcase of customised Cisco networking solutions, including security, wireless, mobility and Unified IP Communications technologies.”

The Cisco NOW Van is a 25ft mobile demonstration van equipped with the latest Cisco networking technologies.

The seminar is free of charge and includes breakfast and networking opportunities.

It runs from 8am to 10.45am. To book a place, visit www.astonsciencepark.co.uk.