An app which compares taxi fares and allows users to book a ride launches in Birmingham today.

Karhoo gives customers access to licensed black cabs, minicabs and executive cars and claims to be the UK's largest app of its kind.

It is a vendor-neutral platform for licensed and accredited fleets that allows passengers to compare cabs by price, proximity and vehicle style.

Customers can pre-book months in advance, choose immediate pick-up and make multiple bookings.

The app's technology also allows real-time sharing, meaning it can advise local cab companies where passenger demand is high at any given time.

Our sister title Birmingham Mail is offering readers £10 off their first ride with Karhoo

The launch in Birmingham comes two months after going live in the capital and local companies which are using the service include Atlas Cars, Mercury Cars and TOA Taxis.

Chief executive and founder Daniel Ishag added: "We are delighted to be launching in Birmingham.

"Karhoo is a game-changer, giving the '' generation the smartest way to choose and book a cab ride.

"Over the last 15 years, millions have been spent by industries educating consumers about comparison services.

"Hotels, airlines and insurance companies all use comparison sites but ground transportation was lagging behind, until now."

The firm has offices in London, New York, Miami, Los Angeles and Singapore and has already secured a global network of 500,000 local taxis, minicabs and executive cars from accredited operators.