Birmingham communications agency Switch has designed a new website for a City-based asset management firm launching a new investment fund.
WHEB Asset Management appointed Switch to design its new website in a way which will help introduce potential investors to the opportunity presented by the firm’s Sustainability Fund.
The WHEB Sustainability Fund invests in companies providing solutions to major global issues such as water resource shortages, climate change and an ageing population.
Jon Hurley, head of digital at Switch, said: “Essentially we were tasked by WHEB AM with producing a simple website to help introduce a reasonably complicated subject matter.
“Our approach from the start therefore was to create a very straightforward, optimised site that would deliver maximum information with the smallest number of clicks to an audience who are recognised as having little available time and a limited attention span. The fund is managed by Clare Brook and Nicola Donnelly, who together have over 30 years’ investment experience in the environmental sector.”
Ms Brook said: “I have been investing in environmental companies since 1990, but I have never seen such an exciting combination of compelling valuations and actual change in legislation which is driving profitability.
“It’s an ideal time for us to have established WHEB AM and Switch have helped us to deliver the perfect web-based vehicle to launch the WHEB Sustainability Fund.”