Meriden agency RBH has taken on Sweta Pathak as its new deputy creative director.

With 18 years of UK and international experience Ms Pathak joins RBH to work with creative director Mike Kalin.

Debra Hepburn, managing director, RBH, said: “Sweta brings not only a wealth of experience but a fresh new perspective too. We’re looking forward immensely to working with her.”

Ms Pathak began her creative career at JWT and her experience spans many sectors from beauty to food and drink, from retail and automotive to financial services and the charity sector.

She has worked in senior agency roles at Propaganda, Iris, Bates, Euro RSCG and DDB and has created successful award-winning campaigns for a range of brands including ghd, The Mailbox, Network Q, Hozelock, Seabrook Crisps, Fox’s biscuits, Subway, and the NFU.

RBH is lead creative agency for the launch of Grand Central Birmingham, the retail mall at the heart of the £600 million regeneration of New Street Station.

Mike Kalin, creative director, RBH, said: “Sweta’s experience will be great to draw upon; she’s a valuable new addition to our team. The current line-up of new client projects we are working on is very exciting, so Sweta joins at the perfect time.”

Ms Pathak said: “The opportunity to join RBH opens up a whole new and exciting chapter for me.”