A Coventry Theatre which has embarked on corporate sponsorship to fund its productions, has labelled its first venture a success.
The Belgrade Theatre embarked on the move to help raise funds and develop its relationships with the business community.
The first company to take up the offer was Coventry furniture manufacturer and distributor Burbidge & Son. As part of the deal the firm, which sponsored One Night in November, received tickets for shows, use of the theatre as a venue to hold meetings, having company information included in all of the show's press releases, and an opportunity to display the company's literature in the theatre.
David Jane, the Belgrade's head of development, said, "We have been delighted at the success and we are now looking to find more companies who would also like to benefit from an association with one of our autumn season productions."