A programme that attempts to promote West Midland artistic talent to business will launch a new showcase this week.
Visual, which previously operated as Virtual, will launch an online gallery and catalogue at a private viewing at Baskerville House in Birmingham this Thursday.
Over 60 regionally-based artists will be represented on the site, which has been funded by the organisation Arts & Business West Midlands.
Gavin Buckley, regional Director of Arts & Business, said: "When businesses think of art they often see it as an expensive luxury or something that doesn't really add any value - they couldn't be further from the truth and this is why our project is proving so successful.
"Working with a number of key partners, we have developed a unique service that makes visual art affordable, achievable and, most importantly, have a positive impact on performance."
www.VISUALforBUSINESS.com, will feature a collection of over 650 works produced by 60 regional artists. These professionals are approved by a panel of art and business leaders and work with companies to produce fine art, photography, digital media and contemporary craft for the corporate environment.
The project also hopes to offer other services including allowing organisations able to hire temporary exhibitions, commission bespoke artworks, use workshops to boost Corporate Social Responsibility or tap into creative training to unleash the potential of their staff.
Mr Buckley added: "The response has been fantastic and we are working with 10 clients, including Anglo Irish Investment Bank, Aston Business School, Birmingham Chamber of Commerce, Ernst & Young and Crosby Lend Lease."
Artists working under the Visual banner include award-winning photographer Stuart Whipps, Ravi Deepres and Stuart Mills.
The programme has also secured a number of commissions including Aston Business School inviting Eryka Isaak to design, create and install a glass piece for the main foyer.
More recently, Jane Anderson completed a major project for Crosby Land Lease's development in the City Centre, which involved a five-day trip to New York.
The Birmingham-based artist has produced three large canvas prints that start off with the Bull Ring and St Martin's Cathedral, then combine the street scenes of Birmingham and the Big Apple, before making way for the final picture of a yellow taxi and the Iron Building in downtown Manhattan.
City Inn Hotels has expanded its presence within the project by hosting an exhibition at both Brindley Place and its Westminster sites.
According to an Arts & Business survey, almost three-quarters of the British work-force would like to see art in the workplace, but the likelihood of this happening is as low as 37 per cent outside of London.
But Mr Buckley said businesses were increasingly aware of the benefits of having art in the workplace.
He said: "Some like to just host the online gallery for staff to view and enjoy, others prefer to have their own in-house exhibition and, increasingly, organisations want to take advantage of our full commissioning service. The appetite is certainly here in the West Midlands."
Business Link West Midlands also supports the project. Lara Ratnaraja, Business Link's spokeswoman for the creative sector, said: "It's a much used cliche, but this is a real win-win situation. Businesses get access to costeffective and cutting edge artwork and creative training, while some of the most talented individuals have the chance to build new audiences and develop their skills."
The Baskerville House private viewing, supported by Targetfollow, opens at 6pm. The exhibition runs until March 29.