A Coventry software company is hoping to succeed where Robbie Williams and Cliff Richard failed by cracking the American market after securing a place on an exclusive networking course.
Senokian, which is based at University of Warwick Science Park’s Business Innovation Centre in Binley, is set to take part in a digital mission to America.
The event is organised by Chinwag for UK Trade and Investment and aims to enable digital companies to expand into overseas markets and attract investment outside the UK.
The IT specialist is one of only 21 British companies accepted onto the highly-regarded course.
The company has already a growing portfolio of clients, including CV One and Coventry University, as well as winning deals in Germany and Norway.
It now hopes to expand on the success of its recently released web-based contact and sales management system, Tactile CRM, and make it big in the US.
The product is aimed at small businesses and helps companies manage their sales leads, contacts and emails in one easy to use, fully hosted system.
Jake Stride, Senokian’s managing director, will be flying to New York in September to take part in the Digital Mission based around the prestigious Web 2.0 Expo. He said the course would open the door to a new market and provide an exciting opportunity for Senokian.
“It is all about getting out there and making people aware that other people and companies around the world are heavily involved in this sort of work and can compete with companies in America.
“I’m really excited about this opportunity and, with the recent release of Tactile CRM, it has come at exactly the right time for us,” he said.
Karen Aston, centre manager at the University of Warwick Science Park’s Business Innovation Centre, said she was pleased Senokian’s products appealed to the global market.
“Senokian’s achievements are very impressive and I’m certain they will continue to go from strength to strength. We are delighted to have helped them establish themselves in the international market and are proud that they have chosen to base themselves at Binley.
“We believe their success is a glowing endorsement of the Business Innovation Centre and its facilities,” she added.