Two entrepreneurial brothers who set-up an online business at the Wolverhampton Science Park say they are now signing up hundreds of new customers every week after rising to the top of search engine rankings.
Richard and David Griffiths established www.b2bquote.co.uk in 2006 as an online portal where both the public and private sector can register details of a contract that needs fulfilling in order to attract companies to pitch for the business via the site.
It also gave firms the chance to register themselves as suppliers of goods and services on the site.
So, practically, it gives companies the chance to both win new business and also benefit from a more efficient, cost-effective way of finding other companies to carry out work they required – all online.
The company did manage to attract several registrations during the early days, but since adopting a Google pay-per-click campaign and having the site optimised to help it climb search engine rankings for certain keywords, it has seen a dramatic upturn in business.
Richard said: “The key element was to attempt to get anyone using search engines to look for suppliers of goods or services to be directed to our site.
“Not many people will type in ‘business to business web portal’ or ‘where to find how to pitch for new business’ necessarily. Their searches will be much more specific than that.
“The ultimate aim was to get as many people as possible – either those looking to post contracts on the site or those looking to pitch for them – to find out about us.”
The results of e-marketing have been outstanding for the company as 12,000 businesses and organisations across the UK and Ireland have registered with the site.
The company is now getting 40 to 50 new registrations each day – the majority of which have found the site through the campaign.
In turn, a series of other businesses have benefited from the site, having landed new contracts or having saved thousands of pounds on finding suppliers.
“The system works,” said Richard. “And what is extremely heartening is that we are getting so many renewals after organisations have been registered for a year. That was the acid test for us.”
James Pennington, of the National B2B Centre – the e-business centre of excellence for the West Midlands, said: “This is very much the future for the way companies and organisations will look for suppliers of goods and services.
“B2BQuote have spotted that early and by using e-marketing, have managed to make it very successful.”
The National B2B Centre is part of WMG at the University of Warwick and funded by the European Regional Development Fund and Advantage West Midlands.