Building society The West Brom has appointed Seal to grow its national and regional profile.
One of Seal’s most prestigious PR wins of the year so far, it follows a competitive three-stage pitch process involving six agencies.
Seal will work closely with the in-house marketing and communications team on executing an intensive PR campaign that will ramp up the society’s community engagement, support its branch modernisation programme and promote new products and services.
Katie Morris, Seal’s chief executive, said: “The West Brom is one of the strongest brands in the Midlands, with a heritage going back 160 years.
“We are thrilled to be working with them and look forward to further strengthening the relationship with existing borrowers and savers, as well as supporting the drive to win new customers, both in the local branch network and online.
“While its heartland is in the Black Country and Birmingham, as the sixth biggest building society in the UK it is a major financial services provider and our focus will be on achieving national as well as regional exposure.”