A Birmingham tech company has launched a new app ahead of the start of the new football season.

Scout7 has created the new video scouting and analysis app within its 'Intelligent Sports Framework' (ISF) application which is being used at 150 professional clubs worldwide.

During the last six months, the Innovation Birmingham Campus-based football technology company, whose clients include Chelsea, Manchester City and Barcelona, has invested heavily in its video content infrastructure.

With data centres covering the globe, Scout7 captures more than 3,000 professional broadcast matches each month, totalling over three million minutes of new footage a year.

Bradford Griffiths, operations director for Scout7, said: "During the last ten years, scouting and analysis departments have expanded considerably at the elite end of professional football.

"These departments operate 24/7 and are under constant pressure to deliver detailed analysis to their club's senior management.

"It is our job to support these departments by providing an environment that allows them to manage, review and collaborate on content as a team."

Scout7 has worked in close collaboration with Intel to completely upgrade its video processing environment.

This has included the adoption of Intel's 'Quick Sync Video' hardware, allowing football matches to be transcoded in just 15 minutes, four times faster than was previously possible.

It also enables the company to deliver video for streaming and download.

Scout7 also works with the sports data company OptaPro, which provides time-coded match event feeds for every football game played in over 60 leagues and competitions during the season, which are integrated into the match video.

The introduction of the new ISF video analysis app, Pro.tv, ensures that club staff can utilise Scout7's enhanced video content to optimise their existing scouting processes, using either a desktop or tablet device.

Mr Griffiths added: "The features we have introduced in our Pro.tv app mean that scouts and analysts can now start their evaluation of matches played on a Saturday afternoon early on in the same evening.

"So no matter whether they need video to prepare for their team's next game, or require footage of players being monitored for potential recruitment, they can prepare detailed analysis for senior management faster than ever before.

"As a company, we are committed to providing our clients with the best professional services available and with Pro.tv we are confident that top flight clubs will be able to further optimise their various scouting and analysis processes into the new season and beyond."