Jewellery shopping TV channel Rocks & Co is coming to Birmingham by launching a new 11,000 sq ft studio and offices at Fazeley Studios.
The biggest e-commerce jewellery company in Europe, which has broadcast to 19.5 million viewers on Freeview, Sky and Freesat in the past seven years, is moving to Digbeth.
It boats a team of renowned gemstone experts and jewellery designers and will broadcast 24 hours a day from the city.
Lucan Gray, owner of Fazeley Studios said: “The Custard Factory Quarter is a hub for creative and digital business, a company like Rocks & Co. is a real asset to our working community. They’ll be in good company with neighbours, including ASOS, the BBC, Maverick TV and hundreds of creative and digital entrepreneurial businesses. Rocks & Co will be broadcasting live from Fazeley Studios.”
The company employs professional gem-Hunters to track down ethically-sourced gemstones.
The Gem hunting team are currently being followed by the Discovery Channel in Game of Stones.
Richard Northall, managing director of Rocks & Co, said: “We wanted a livelier and more dynamic base, to reflect our business in our exciting period of growth. Birmingham and Fazeley Studios are perfect; centrally located, with a strong pool of local talent and a great community.”