Agency RNF Digital Innovation has won a national pitch for high-end London boxing gym brand BXR.

The brief will see the Warwickshire agency develop its launch website and consumer app.

BXR is collaborating with Rob Piela, the brains behind New York's cult gym Gotham in New York, with BXR London launching in Marylebone later this year.

RNF will be developing a website and app to support membership, with the latter acting as an entry card for members, allowing them to book classes and appointments with trainers and therapists and even pay for food and drink at the gym.

In addition, it will sell BXR sportswear and provide valuable member analytics, allowing BXR to manage its customer relationships more effectively.

RNF Digital Innovation's managing director Rob Mannion said: "This is a really exciting project to be involved in as it once again allows RNF to showcase their expertise in cutting edge app and web development."

The agency also works with clients such as Bridgestone Tyres, Calor Gas and Bestway Cash and Carry.