Coventry radio station Mercia has linked up with the city’s Ricoh Arena as the new official radio partner for the venue.
The five-year agreement, starting ahead of Coventry City’s new season, will see Mercia take over the scoreboard advertising and have its logo included on the Partners Wall inside the main entrance and in the Sky Blues’ match programme.
Mercia managing director Dave Fisher said the official link-up was a natural progression of their relationship.
“We have been working with the Ricoh Arena since it opened because we co-promoted the first Bon Jovi concert, launched Coventry City’s new kit last August and heavily promoted The Enemy gigs in April,” he said.
“We are really pleased to be the Ricoh’s official radio station and our listeners know that we will bring them all the breaking news from one of the leading businesses in the city.”
Ricoh marketing director Liz Cooper said she was delighted Mercia, Coventry and Warwickshire’s most listened-to station, was strengthening its partnership with the venue.
“It is fantastic news that we will be working with Mercia on a more formal basis because they have covered the Ricoh extensively since the very beginning,” she said.
“We are pleased to have Mercia’s backing as the Sky Blues launch their new campaign and supporters will continue to have the chance to win tickets to watch Chris Coleman’s team in action."