A new £600,000 pot for media companies to help fund research has been launched in the West Midlands.
The renewed Advantage Development Fund, run by regional screen agency Screen West Midlands, will loan money to TV, film and digital firms for development work.
The fund also includes a new bespoke business and skills support scheme.
This will delivered in partnership with key stakeholders including Advantage West Midlands, Business Link, Skillset and the Learning and Skills Council.
Since its initial launch in 2006, the Advantage Development Fund has supported 20 companies in the West Midlands. Previous applicants include Birmingham based Hotbed Media, to support the development of its Channel 4 Game Show, Win My Wage, and Coventry based Debbie Issit, writer and director of the feature film Confetti.
Suzie Norton, CEO of Screen WM said: "The Advantage Development Fund is designed to enable new and existing screen-based media companies in the region to strengthen their market position by directly supporting their research and development activities.
"The fund specifically aims to help applicants to overcome market failure in the most high-risk areas by encouraging them to develop projects to a higher standard before taking them to market."
Ms Norton said the fund had also been redesigned to include support for the digital media sector.
The first deadline for applications is this Friday, and eligible companies can apply for between £5,000 to £50,000 worth of funds to support single or multiple projects.
To find out more or to apply contact Dan Lawson at Screen WM on 0121 2657120 or email firstname.lastname@example.org.