Warwickshire advertising agency Rees Bradley Hepburn has made the first commercial for luxury car makers Aston Martin as part of an internet campaign to market secondhand vehicles.
The company's output has risen more than sixfold in the last three years, leading to a huge market for second-hand versions of their cars.
And the Meriden-based ad firm has filmed two 60-second films to go on websites, including Reuters and Pistonheads, that promote the company's used cars in a variety of formats and sizes.
It will be the first time a commercial video featuring Aston Martin's products has been seen by the public.
Rees Bradley Hepburn (RBH) shot the two films in high-definition video, and managing partner Nigel Bromley said the campaign was a very prestigious win for the company.
He said: "It's a real first for them, the first time they have tried to communicate through moving footage.
"It's really new because the number of cars they have been producing has risen so quickly over the past few years. They are still producing a small number of cars relatively, but they are the fastest-growing car maker in the world at the moment.
"The challenge for us is how you communicate the benefits of used cars to people who are still members of a very exclusive club - after all these are used cars but you're still talking about more than £50,000 a go."
One features the V8 Vantage Coupe, and the other shows the DB9 Volante.
The films were produced by Outsider with Tony May as the director of photography. Post production was done by The Mill, famous for their visual effects work on Doctor Who.
Mr Bromley said: "Aston Martin cars have a sculptural nature which gives them amazing presence and the attention to detail is joyous, so it was a tremendous challenge to convey this to online viewers."
The film will be supported by a paid-for search campaign, meaning they will get revenue every time an internet search engine picks them out for a potential customer.
The campaign is due to be launched today, and runs for six months. The adverts are also being used by Aston Martin in the US. The contract win came just a week after RBH signed a deal to promote Land Rover in a new green campaign.
Its digital arm RBH Engage will be working as part of a group on the campaign to support what the Midlands manufacturers say is the world's biggest carbon offsetting programme.
The campaign coincided with Land Rover's 60th anniversary and the unveiling of its LRX concept car at the Detroit Motor Show.