Meriden agency Rees Bradley Hepburn has won the Johnson Cleaners account following a three-way pitch.
The win comes as Johnsons, which has over 500 branches across the UK, is pioneering a new dry cleaning process using a liquid silicone cleaning solvent derived from sand.
Rees Bradley Hepburn (RBH) managing director Debra Hepburn said: “We are absolutely delighted to be working with Johnsons and the next few months promise to be very exciting indeed. Watch this space.”
Meanwhile RBH has just launched the latest campaign for its client Freya Lingerie. The Holy Fit campaign aims to educate women about the importance of wearing a correctly fitted bra.
The viral campaign created by RBH includes full-screen video, an interactive comments board, downloadable fitting guides and the chance to win T-shirts from a limited edition collection created exclusively for Freya by Laura Lees, who produced one of Topshop’s bestselling summer dresses.
Ms Lees has also personalised ten T-shirts from each range with a heart embroidered signature, which will be sent out randomly to customers.
The T-shirts will go on sale this month for £25 with proceeds going to the Genesis Appeal, a breast cancer charity.