Midlands creative agency RBH has launched two new campaigns with Freya Lingerie to raise brand awareness and showcase the Spring Summer ’12 collections.
The first campaign is a targeted outdoor campaign at the X-Factor auditions which started in April. Using the giant screens, RBH have created a short film that encourages X-Factor hopefuls to scan a QR code and enter a competition to win one of five sets of gig tickets worth £100 and one of ten sets of Freya lingerie.
The second outdoor campaign focuses on the capital city and sees the takeover of 146 London underground panels.
The QR code enabled panels also encourage people to enter the competition for the chance to win gig tickets and lingerie.
Ann Marie Manley, head of marketing at Freya said: “We received a great response to the Freya advertisements when we ran in the underground last year, so we can’t wait to hear consumer feedback about our new SS12 collections.”