Meriden-based RBH has been appointed lead creative agency for the launch of Grand Central Birmingham.

Grand Central, the new shopping centre above the redeveloped New Street rail station, is due to open in 2015.

Up to 1,000 jobs will be created at Grand Central as retailers, including luxury goods retailer The White Company and beauty and body care shops L’Occitane and Kiehls open there . More than 80 per cent of the floor space is now taken.

The development is also home to the 250,000 sq ft John Lewis shop which will offer more than 350,000 products over four floors.

An artist's impression of the new John Lewis in Birmingham city centre which will be one of the largest department stores in the country when it opens
An artist's impression of the new John Lewis in Birmingham city centre which will be one of the largest department stores in the country when it opens
 

The RBH appointment follows successful completion of a stringent tender and procurement process. RBH was asked to create an idea to work across large format print and traditional advertising mediums as well as digital and social channels.

Debra Hepburn, managing director, RBH said: “We are absolutely thrilled to have won the Grand Central Birmingham contract.

“It is a great win for our teams and an excellent way to kick-off 2014. As a Midlands agency, we are truly excited to have been chosen to work on such a high profile unique retail development right here in Birmingham.

“With a whole host of prestigious retailers and restaurants already signed up, Grand Central will perfectly complement Birmingham’s retail landscape attracting shoppers from all over the UK as well as growing numbers of international tourists.”