Birmingham-based Kinetic Communications has become just the eleventh consultancy in the Midlands to achieve the PRCA (Public Relations Consultants Association) approved Consultancy Management Standard certificate.
PRCA, the independently-audited standard, provides clients with assurances of quality, professionalism and on-going performance and is based on elements of Investors in People and ISO 9000, with criteria specific to the practice of public relations consultancy.
Claire Barker, director at Kinetic Communications, said: “We know PR can be seen as a mystical, “black art” in terms of the difference it makes and its return on delivery. But the audit focused on measurability and how we make a tangible difference to our clients’ bottom lines.
“Our auditor was especially impressed that we’ve developed a system whereby we guarantee results for clients. She agreed it addresses the mystery of the PR industry.”
