Birmingham-based PR and communications agency Core has expanded its team with the appointment of two new junior account executives.

Sophie Taylor and Nikita Patel will assist the PR and marketing teams across a broad range of clients.

Ms Taylor has joined Core following the completion of a journalism, media and sociology degree at Cardiff University where she received a first.

Since graduating, she has gained experience of the PR and marketing industry and will be supporting the delivery of work for the firm's commercial clients.

Ms Patel, who will work primarily on the agency's consumer clients, joins the company after gaining a Master's degree in public relations at De Montfort University, having previously studied for a degree in communications, media and society from the University of Leicester.

Core's managing director Juliet Collings said: "We are delighted to welcome both Nikita and Sophie to the team.

"It has been a fantastic year so far for Core and we are looking forward to introducing them both to our exciting upcoming projects.

"Sophie and Nikita's skills will be a great addition to the Core team, where their knowledge and talents complement the existing skill sets perfectly.

"I am sure it won't be long before they make their mark on the business."

Core's clients include GVA, St. Modwen, Walton Homes, Argent and IM Properties and it is promoting the new Paradise Circus and Arena Central developments in Birmingham among other projects.

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