Wolverhampton-based Plum Ideas is celebrating its 12th birthday, which comes hot on the heels of a string of recent business wins.

The Black Country firm, which employs 12 people at its Wolverhampton Science Park offices, has seen demand for its brand and communication service climb following projects in the independent retail and professional services sector.

Set up by Brendan O’Dea and Roger Adey, the company lists Beiersdorf, Bayer, Johnson and Johnson, Leaf and Jordan’s Ryvita among its client base, working on well known brands such as Rennie, Chewits and Nivea.

This has been further strengthened by a B2B direct mail campaign for Neopost and a rebranding exercise for independent financial advisers Lawrence Scoffield in Yorkshire.

Mr O’Dea said: “We’ve had a very promising start to 2011 and have had to take on an additional account manager in Brett Sidaway to help with the growth.”

“Both Roger and I had worked at some of the biggest agencies in the UK, but were disenfranchised with the way they operated, where a lot of the personal contact and knowledge were replaced with high fees and a lack of service.”