The Phoenix Four - former owners of crashed car company MG Rover - have enlisted a public relations firm known as "aggro specialists" to represent them ahead of the publication of an official report into the 2005 collapse.
John Towers, Peter Beale, John Edwards and Nick Stephenson have faced accusations of being "fat cats" for allegedly taking millions of pounds out of the Longbridge business while 6,000 employees lost their jobs.
Now they have signed up Media House International, a Scottish-based agency run by former national newspaper journalists to represent them when the long-expected report into the circumstances in which MGR failed is finally published - possibly this summer.
The firm has wide experience of dealing with political issues and recently represented clients caught up in the "cash for honours" inquiry.
Media House International will work alongside Ian Strachan, a former senior press and public relations director of the old Rover Group under Mr Towers, who now freelances and handles day-to-day PR on a retained basis for for the Phoenix Four.
The official inquiry, which is headed by BDO Stoy Hayward and a barrister, has itself come under heavy fire recently from MPs.
Since June 2005 it has run up costs of £11 million (including £100,000 for hotels and £30,000 for food).
It began life under the auspices of the Department of Trade and Industry but will report to the Department for Business, Enterprise and Regulatory Reform (BERR) - the DTI in a new guise.
No one yet knows, of course, what the thrust of the report will be. But Media House International has already put a marker down to indicate how it will spin the issue on the Phoenix Four's behalf.
Chairman Jack Irvine, a former Daily Mirror journalist, was this week quoted as saying: "Our preliminary inquiries suggest the Phoenix Four were convenient scapegoats at the time, but we are determined to examine the roles of Gordon Brown and former trade and industry secretary Patricia Hewitt and their advisers played in the run-up to the closure."
Media House International executive director Ramsay Smith, ex-Daily Mail and a former colleague of Birmingham Post business editor John Duckers, said: "It is odd that Gordon Brown is happy to throw billions at Northern Rock, yet as far as we know he was the one who, against Blair's and Hewitt's wishes, killed MG Rover's survival plan stone dead."
The company was recently described in a Scottish newspaper as "aggro specialists" not known for inviting journalists to sit down and discuss a client's viewpoint over a cup of tea.
Its advisers will be paid according to the work they do rather than by way of retainer. Fees will be met out of the Phoenix Four's own pockets.
The four, who still have an office at Longbridge, are currently managing assets that will ultimately be sold and the proceeds placed in a trust fund set up to benefit redundant Longbridge workers and their families.
So when will the DESS report finally see the light of day? Who knows?
"We assume it will be published this year but we don't know when," Ian Strachan said this week.
"There is a lot of political pressure on the inspectors to get it out and there is a chance it could be published in the summer."