Branding agency ORB Creative has been appointed by Birmingham firm Glide Utilities to provide a complete brand audit.

Glide Utilities, which was cofounded by this year’s Birmingham Young Professional of the Year winner 24-year-old James Villarreal, specialises in energy and telecommunications for shared houses.

It approached ORB Creative to analyse and develop a new brand identity which includes the development of key messaging and brand visualisation.

ORB Creative managing director Rob Bloxham said: “The Glide business plan has a variety of target audiences.

“The exciting challenge we have is to create a clear and concise brand that works as well with students as it does with big businesses.”

Glide chief executive James Villarreal said: “We’re really pleased to be working with ORB Creative on this project; their confident pitch and proven track record really impressed us. ORB has a good understanding of our business which allows them to develop the Glide brand in line with our projected growth.”