The Brits were not in breach of the broadcasting code despite 128 complaints about bad language and alcohol at the music awards ceremony, watchdog Ofcom ruled yesterday.
The incident which provoked the most complaints saw host Sharon Osbourne verbally attack comedian Vic Reeves, whom she accused of being drunk at the televised bash.
As Reeves, 49, apparently struggled to announce the award for Best British Album, Osbourne, 55, turned to him and said: "Get on with it, you p***head ... Shut up, you’re p*****, p*** off. P*** off you b****** ... p*** off!"
At another point in the night, Sheffield band the Arctic Monkeys launched what appeared to be an alcohol-fuelled attack on the Brits school and were cut off mid-speech.
But Ofcom said the show, which was broadcast from 8pm on ITV1 in February, had a "particular reputation" and the swearing would be considered "quite mild".
It said the images where alcohol appeared would have been cautionary rather than glamorised.
It said: "While we understand that this language may have been offensive to some viewers, it was broadcast after the watershed and in a programme with a particular reputation.
"We believe that regular viewers would have been aware of the likelihood of this kind of material. Further, Ofcom research indicates that the examples of language quoted are generally considered quite mild.
"As to the portrayal of the use of alcohol in the ceremony, Ofcom considered that this was limited and incidental to the coverage.
"In the context of a live awards ceremony, such images of guests celebrating as were broadcast, were editorially justified.
"In Ofcom’s view, the programme did not condone or glamorise misuse. The effect of these images was more likely to be cautionary than attractive."
* "Ofcom has rapped long-running ITV1 drama Midsomer Murders for a violent episode shown during the day when children could be watching.
The episode was repeated at 4pm after its original showing in the evening.
Ofcom said there was "a concentration of violent images in the recap" of a previous episode, which showed a body with a severely burnt hand, the electrocution of a man in his car with smoke emanating from the body and a couple discovering a burnt hand in a field.