Two Birmingham-based creative agencies have joined forces and unveiled a new management line up.
One Black Bear is owned by Richard Elwell and Jon Harrison and has brought together its previous sister social media agency, called Shadow Giants, under a single name.
Founded in 2003, today's new-look agency comprises a 24-strong team of content producers and digital and social media specialists based in Digbeth.
PR has also been added to its roster of services which is being led by Kelly O'Hanlon, formerly of WPR, where she began her PR career 11 years ago.
Most recently, she was divisional head, leading the home and lifestyle accounts and team and has been joined by a team of three other directors.
Amy Eddy was appointed early last year as managing director of the former Shadow Giants team, bringing with her 15 years of marketing experience, ten of which has been focused on digital strategies at Total Media and McCann Erickson.
Amy Gouldson heads up account management, having started her career at One Black Bear almost five years ago, working her way up the ranks to oversee the majority of accounts in the agency.
Kate Hartshorn joins the agency as associate planning director to lead its strategic output.
She spent 15 years at Big Communications, most recently as managing partner of the Leicester office, and has worked across a number of blue chip clients, including WKD, Domino's and Joules Clothing.
Mr Elwell said: "The time was right to make a change to our business.
"Since we formed in 2003 with our first venture, The Unagency, Jon and I have identified changing requirements within the communications industry and have adapted our business model in response to the evolving needs of marketeers."
Mr Harrison added: "This has been a natural evolution rather than a knee-jerk revolution. We know our strengths and we understand what brands are looking for.
"We have remained agile through challenging economic times and are excited to be bringing everything under one enigmatic name."
One Black Bear's client portfolio includes National Express, Camping and Caravan Club and youth homelessness charity St Basils.