The marketing department at Brindleyplace has been restructured to create a new team to meet the increasing amount of activity on the Estate.
The restructuring follows the departure of former Head of Marketing and Communications Olivia Harris who has moved on after four successful years running the department.
As part of the restructure, developer Argent, which runs Brindleyplace, has replaced Ms Harris's role by creating three new positions which have been filled by existing members of the team.
The department will now be headed up by Kate Gregson as Marketing and PR Manager and she will be supported by Tracey Lester as communications and events executive and Kate Ansell as e-marketing executive.
In her new role Ms Gregson will be responsible for the overall public relations and marketing of Brindleyplace and the manage-ment of the large scale events on the Estate while Ms Ansell will manage the Brindleyplace Newsletter and website as well as promoting the loyalty card and voucher schemes.
Ms Lester will be the first point of contact for both internal and external marketing inquiries in terms of filming and will liaise with tenants regarding their day to day PR and marketing needs.
She will also work with the tenants in helping them meet their corporate social responsibilities through charity work and community initiatives.
This year will see Brindleyplace host a events including the Dragonboat Festival, Jazz Festival, Artsfest and Christmas Parade as well as participating in Climate Change Week.
Ms Gregson said: "We have worked extremely hard over the years to create Brindleyplace's reputation as the best business and leisure destination in Birmingham but it is important to continue to evolve and I feel we have a great team here to take the Estate to the next level.
"As well as the specific events, which will be bigger and better than ever before, we will also be looking at places like Covent Garden and seeing how we can develop the ambience on the Estate while retaining its core business focus."