McCann Erickson Birmingham has poached a top name from Rees Bradley Hepburn to oversee digital output for the agency.
Gray Dudek is joinging the firm in a board level position as managing director of McCann-i.
The former digital director of RBH, Mr Dudek is credited with developing the award-winning strategy for Land Rover’s Global Sustainability social media programme and creating social media insight and research firm Infegy Europe.
He has more than 10 years’ experience in the digital industry, both client-side at places such as Mars Incorporated and Capita Group, and in agency for brands such as Land Rover, Hyundai, ASDA Walmart, Adidas, Nokia, Hammerson and Westfield. McCann Erickson Central chief executive Dean Lovett said: “His social media knowledge and ability alone is testament of his experience within the industry, and we are thrilled that Gray is already at work on several key accounts across the agency.”
Another recent recruit to the McCann-i team includes digital account director Andrew Bowyer from Birmingham-based agency Clusta.