An innovative apprenticeship programme has been launched for the West Midland creative sector.
The scheme aims to encourage employers to consider bringing new talent into their organisation by recruiting an apprentice.
Noel Dunne, director of Creative Alliance, an organisation which aims to support and develop creative talent, said: “The new creative and digital media apprenticeship will help employers attract talented young people to their organisation.
“Funding is available and our carousel approach means an employer can recruit an apprentice for a minimum of three months and continue their apprenticeship with another employer in the sector.”
Stephen Lilley, regional director of the West Midlands Apprenticeship service, said: “More than 130,000 employers employ apprentices and 81 per cent of these say apprentices generate higher overall productivity.
‘‘This shows they are clearly good for business,” Mr Lilley said.