Mobile phones have replaced the traditional alarm clock in the British bedroom.
More than a third (36 per cent) of respondents said they relied on their phone to wake them up in the morning, with 71 per cent claiming alarm clocks were now obsolete. Other gadgets have also moved in to bedrooms and taken the place of bedside clocks, a survey budget hotel chain Travelodge found.
Popular methods of waking the nation’s sleepers included the voices of Radio Two’s Terry Wogan and Radio One DJ Chris Moyles (34 per cent); setting the body clock to wake up naturally (17 per cent); relying on their partner to wake up (seven per cent); a morning nuzzle from a pet cat or dog (five per cent); and listening to favourite tunes on the iPod (one per cent).
A total of 3,000 people were asked what method of wake-up call they used.
Leigh McCarron, Travelodge sleep director, said: "We used to get lots of requests for alarm clocks and wake-up calls but now customers seem content with using their mobile phones.
"Our business customers are always travelling light so why bring yet another gadget to add to the phone, laptop and iPod?"
Sleep expert Chris Idzikowski, from Edinburgh Sleep Centre, added: "Alarm clocks have been shown to cause heart rhythm irregularities which might cause a heart attack. The alarm clock’s strident ringing tone can be a shock to the body and mind.
"My recommendation is to wake up naturally as the awakening is part of a natural sleep-wake cycle and it can help you feel less groggy.
"Sleep tends to run on a 90 minute cycle – try to sleep in multiples of 90 minutes."
The research also asked if other outdated equipment still holds a place in the British bedroom.
Findings revealed Britons harbour a range of old fashioned gadgets and accessories in their modern bedrooms including the teasmaid (three per cent), trouser press (four per cent), candlewick and flower power bedspreads (12 per cent) and net curtains (29 per cent).
When asked which bedroom gadget or accessory they wanted to see back in fashion, 21 per cent said they would like the teasmaid to become cool again.