Marketers in the West Midlands earn more than the national average according to new research for the Chartered Institute of Marketing.
Its marketing salary survey, conducted by Croner Reward, revealed that most marketers in the West Midlands enjoy above-average earnings and the region’s product managers are the best paid in the UK with an average basic salary of £34,236 per annum.
Basic pay for the majority of marketers in the West Midlands is slightly above the national average across a range of job levels, from product managers through to marketing administrators.
But the extensive survey also showed that marketing directors in the region earn on average £62,600 per annum, including bonuses – 16.8 per cent below the national average and considerably below pay levels in the capital where marketing directors can expect to earn on average £95,000.
Across the UK as a whole, the survey revealed that average pay for marketers increased by 3.3 per cent over the past year and is forecast to rise by 3.5 per cent in the year ahead.
The survey also highlighted the importance of professional marketing qualifications and membership. Both senior and junior marketing managers who are members of The Chartered Institute of Marketing are paid more than non-members at these levels – between two and six per cent more.
Chartered Institute of Marketing director of research and information David Thorp said: “It is encouraging to see marketers in the West Midlands, across most job levels, properly rewarded for their vital contribution to the success of their organisations.
“It is also pleasing to see our members being rewarded for their professionalism and skill through higher wages.
“In what promises to be a very challenging business environment over the next few years, employing marketing professionals who will undoubtedly help their organisations to survive and thrive will be money very well spent.”
The Chartered Institute of Marketing, the world’s largest professional body for marketers, is holding its Annual National Conference in Birmingham’s re-furbished Crowne Plaza hotel tomorrow where Birmingham City chief executive Karren Brady will be keynote speaker. The conference, called Marketing in Challenging Times, is designed to be a fast-track educational day that gives businesses of any size practical help to not only survive, but thrive now that the “NICE” (non-inflationary, consistently expansionary) decade is over.