One of Europe’s largest metal processors and recyclers has appointed Warwick-based Prova PR to raise its profile in the UK and further afield.

Dutch-owned Van Dalen is one of the fastest-growing metal processors in Europe and is set to invest significantly in the UK marketplace over the next twelve months.

Prova PR aims to build the profile of Van Dalen in the UK – and in time across Europe – by exploiting its commercial success and the expertise of the company’s senior management team.

Tom Bird, UK managing director at Van Dalen, said: “Van Dalen is a fast-growing business and it’s a privilege to be at the helm, as we seek to meet our ambitions over the next five years.

“People tend to forget that there is a lot of choice in the metals reprocessing marketplace in the UK – and it is very much my objective to present that choice and our high-level capability to the sector. We’ve brought Prova on board to help us to make that happen and we’re looking forward to a fruitful partnership.”

Richard Postins at Prova PR added: “We’re thrilled to be working alongside Van Dalen as it continues its impressive growth in the UK marketplace.

“Leading the Van Dalen team is Tom Bird, one of the most respected figures in the industry and a leading light of the European Ferrous Recovery and Recycling Federation. With a mixture of news and comment from the metals processing sector, we aim to put Van Dalen in its rightful place – at the heart of the metals sector in the UK.”