McCann Erickson Central’s new executive creative director is swapping the Sydney sunshine for a new life in Shirley.
Vince McSweeney, creative director at McCann Sydney, will join the Midland agency in January after working with international brands including MasterCard and Pfizer in Australia.
He said: “I’ve always had it in the back of my mind to work in the UK.
“Both my parents are English and I have dual nationality.
“To be honest, even though I was brought up in Australia, I grew up on The Two Ronnies, toad-in-the-hole and FA Cup Finals.
“The way McCann Erickson Central goes about things is really impressive.
“The creative department already works very efficiently, so I’m looking forward to concentrating on improving the skills of the team and creating great work for our clients.”
Mr McSweeney began his advertising career with McCann Melbourne, where he received the HK McCann Award for outstanding creative leadership for his contribution to the General Motors account.
McCann Erickson Central chief executive Dean Lovett said: “We are extremely excited that Vince is making the move to the UK to join us.
“He has been instrumental in the success of the McCanns in Australia and we are delighted that he has agreed to take on our challenge.
“We look forward to him replicating his success here and providing our clients with award-winning creative.”