Two communications firms have merged to create one of the Midlands’ largest independent marketing agencies.
Cannock-based advertising and PR agency Ward Lovett has joined forces with Interactive Marketing, a digital-focused agency.
Interactive Marketing director Mark Roberts said bringing the two businesses together created an agency which would deliver a complete communications solution for clients.
“Both Ward Lovett and Interactive Marketing have very clear strengths in different skills sets which we believe will complement each other in the merged agency,” he said.
“The synergies were apparent from the beginning of negotiations and I am delighted that we have had the opportunity to bring the companies together to form a business which we think will offer a unique proposition in the Midlands marketing industry.”
The merger will extend the agencies’ creative design and interactive capacities as well as growing the PR, advertising, search engine optimisation and social marketing provision.
Ward Lovett director Kerst Ward said: “Technology and the internet have prompted a massive refocus in the way marketing has developed in the last ten years.
“It’s not enough to be a specialist in a few disciplines, clients are demanding a communications service which draws on a complete ‘tool kit’ to deliver an integrated solution.
“With the changes that the merger will bring I am confident that we will be able to seamlessly combine all aspects of the marketing mix under one roof.”
The companies, which have a combined workforce of 29, will continue to trade under their individual brands for the near future based at offices in Cannock minutes from the M6 Toll.
Nick Lovett, former shareholder and director of Ward Lovett is helping to ensure a smooth continuation of service, but is taking the opportunity to explore other career interests and has now left the business.